Project Background
BrickLink is a largest online marketplace for people to buy and sell vintage, used, and new LEGO. This site has been built and active for almost two decades. It has complicated structure on the developing side not only hard to maintain but also not easy to make changes. With the technology trends, it is not just a plus but a need to make BrickLink site mobile friendly.
While in the BrickLink Design Team, me and my teammates tried to conduct some research to analysis our audience AFOL, Adult Fan Of LEGO, to understand out audience more, and also tried to built the foundation for the upcoming mobile website/application UX/UI design.
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UX - Personas
Type1 > Type2 > Type3 > Type4
Four types of persona, target groups evolve from random buyers to addictive users.
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UX - Customer Journey Map
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UX - User Flow
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UX - Wireframe
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