I design for traction and retention across growth loops, hardware‑software ecosystems, and subscription platforms.
Some of my work highlights 👩🏻🎨
Feature expansion
User Growth
Incentivized referrals to drive organic growth
Design from scratch the referral experience in Life360, offering a free month of Silver membership for both senders and receivers.
Feature expansion
Retention
Bluetooth device integration
Expanded Life360’s functionality by integrating the bluetooth tracking device Tile into the app.
Feature expansion
User Growth
All Circles on the map
Unify Circle visibility in Life360, reimagining how users interact with multiple groups by redesigning beyond existing limitations.
Experiment
Retention
Re-subscribe nudge during grace period
Re-engaging recently canceled members during their grace period, improving transparency around expiring benefits to boost re-subscription rates
Let’s chat 🙋🏻♀️
If you want to learn more about me or what I’m working on, feel free to email or DM me on any of my socials. Let’s make something happen :)
© 2025 Eve Chen
I design for traction and retention across growth loops, hardware‑software ecosystems, and subscription platforms.
Some of my work highlights 👩🏻🎨
Feature expansion
User Growth
Incentivized referrals to drive organic growth
Design from scratch the referral experience in Life360, offering a free month of Silver membership for both senders and receivers.
Feature expansion
Retention
Bluetooth device integration
Expanded Life360’s functionality by integrating the bluetooth tracking device Tile into the app.
Feature expansion
User Growth
All Circles on the map
Unify Circle visibility in Life360, reimagining how users interact with multiple groups by redesigning beyond existing limitations.
Feature expansion
Feature expansion
Re-subscribe nudge during grace period
Re-engaging recently canceled members during their grace period, improving transparency around expiring benefits to boost re-subscription rates
Let’s chat 🙋🏻♀️
If you want to learn more about me or what I’m working on, feel free to email or DM me on any of my socials. Let’s make something happen :)
© 2025 Eve Chen
I design for traction and retention across growth loops, hardware‑software ecosystems, and subscription platforms.
Some of my work highlights 👩🏻🎨
Feature expansion
User Growth
Incentivized referrals to drive organic growth
Design the referral experience from scratch, offering a free month of membership for both senders and receivers.
Feature expansion
Retention
Bluetooth device integration
Expanded Life360’s functionality by integrating the bluetooth tracking device Tile into the app.
Feature expansion
User Growth
All Circles on the map
Unify Circle visibility in Life360, reimagining how users interact with multiple groups by redesigning beyond existing limitations.
Experiment
Retention
Re-subscribe nudge during grace period
Re-engaging recently canceled members during their grace period, improving transparency around expiring benefits to boost re-subscription rates
Let’s chat 🙋🏻♀️
If you want to learn more about me or what I’m working on, feel free to email or DM me on any of my socials. Let’s make something happen :)
© 2025 Eve Chen