Portfolio

About

Resume

I design for traction and retention across growth loops, hardware‑software ecosystems, and subscription platforms.

Some of my work highlights 👩🏻‍🎨

Feature expansion

User Growth

Incentivized referrals to drive organic growth

Design from scratch the referral experience in Life360, offering a free month of Silver membership for both senders and receivers.

Feature expansion

Retention

Bluetooth device integration

Expanded Life360’s functionality by integrating the bluetooth tracking device Tile into the app.

Feature expansion

User Growth

All Circles on the map

Unify Circle visibility in Life360, reimagining how users interact with multiple groups by redesigning beyond existing limitations.

Experiment

Retention

Re-subscribe nudge during grace period

Re-engaging recently canceled members during their grace period, improving transparency around expiring benefits to boost re-subscription rates

Let’s chat 🙋🏻‍♀️

I always enjoy chatting to learn more about everyone’s journey, both in and outside of design. Feel free to email or DM me. Let’s talk about the next big thing :)

© 2025 Eve Chen

About

Contact

I design for traction and retention across growth loops, hardware‑software ecosystems, and subscription platforms.

Some of my work highlights 👩🏻‍🎨

Feature expansion

User Growth

Incentivized referrals to drive organic growth

Design from scratch the referral experience in Life360, offering a free month of Silver membership for both senders and receivers.

Feature expansion

Retention

Bluetooth device integration

Expanded Life360’s functionality by integrating the bluetooth tracking device Tile into the app.

Feature expansion

User Growth

All Circles on the map

Unify Circle visibility in Life360, reimagining how users interact with multiple groups by redesigning beyond existing limitations.

Feature expansion

Feature expansion

Re-subscribe nudge during grace period

Re-engaging recently canceled members during their grace period, improving transparency around expiring benefits to boost re-subscription rates

Let’s chat 🙋🏻‍♀️

I always enjoy chatting to learn more about everyone’s journey, both in and outside of design. Feel free to email or DM me. Let’s talk about the next big thing :)

© 2025 Eve Chen

I design for traction and retention across growth loops, hardware‑software ecosystems, and subscription platforms.

Some of my work highlights 👩🏻‍🎨

Feature expansion

User Growth

Incentivized referrals to drive organic growth

Design the referral experience from scratch, offering a free month of membership for both senders and receivers.

Feature expansion

Retention

Bluetooth device integration

Expanded Life360’s functionality by integrating the bluetooth tracking device Tile into the app.

Feature expansion

User Growth

All Circles on the map

Unify Circle visibility in Life360, reimagining how users interact with multiple groups by redesigning beyond existing limitations.

Experiment

Retention

Re-subscribe nudge during grace period

Re-engaging recently canceled members during their grace period, improving transparency around expiring benefits to boost re-subscription rates

Let’s chat 🙋🏻‍♀️

I always enjoy chatting to learn more about everyone’s journey, both in and outside of design. Feel free to email or DM me. Let’s talk about the next big thing :)

© 2025 Eve Chen